The NYT updates the story of the “Lazy Sunday” sketch: after finding new life for Saturday Night Live in a mock rap segment that spread “virally” far beyond the television sets, NBC sent out the copyright squads. They sent cease-and-desist letters to hosting sites such as YouTube, whose copy of the video had risen to the top of a Google search.
Julie Summersgill, a spokeswoman for NBC Universal, said the company meant no ill will toward fan sites but wanted to protect its copyrights. “We’re taking a long and careful look at how to protect our content,” she said.
Several online commentators noted that NBC’s response to YouTube, while legally justified, may have been short-sighted. The online popularity of “Lazy Sunday” has been credited with reviving interest in “Saturday Night Live” at a time when it is in need of some buzz.
I’m sure NBC lawyers need no reminding that unlike trademarks, copyrights do not need to be policed to retain their validity. Instead, NBC seems to be shutting down its own best advertising.