September 06, 2004
Gmail's viral marketing

Mike Linksvayer was the first I saw to point out the cleverness of Google's "Invitation Marketing":

How many otherwise respectable folk have you seen dedicating email broadcasts and blog entries to announcing that they have a few Gmail invites to give away, especially in the last couple weeks? I lost count long ago. Ad avoidance overcome, indeed.
I don't think I've been on a mailing list where Gmail invites weren't offered. Is this what was meant by sell-side advertising?

Posted by Wendy at September 06, 2004 10:27 AM | TrackBack
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Obviously, Google is doing again what worked really well for one of its other products, Orkut, a social-networking website.

Posted by: Cédric on September 8, 2004 03:21 PM

Howdy.

I've been wondering about this being a type of pseudo-guerilla marketing ploy for a long time now. They have created an exclusive invite-only beta that millions of people are being invited to. It's very smart.

Congratulations to Google's marketing group.

Posted by: John Todd on September 12, 2004 06:26 PM

How about a hand here? What in the names of marketing are you talking about when prices are collapsing big name brands. I am looking to lay some fiberoptic in the Amazon Basin along golf courses...Lets make everybody happy.

Posted by: MadelFer on September 20, 2004 11:41 AM
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Links in this entry:
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Mike Linksvayer -- gondwanaland.com
sell-side advertising -- hyperorg.com