Internet Law 2006
 
Brooklyn Law School
Professor Wendy Seltzer, email wendy.seltzer@brooklaw.edu 
Visiting Assistant Professor of Law, Brooklyn Law School 
Fellow, Berkman Center for Internet & Society at Harvard Law School 
 
September 28, 2006
-  Shrinkwrap: Vault Corp. v. Quaid Software, Ltd., 847 F.2d 255 (5th Cir. 1988)
 
 -  ProCD v. Zeidenberg, 86 F.3d 1447 (7th Cir. 1996)
 
 -  Browsewrap: Specht v. Netscape, 306 F.3d 17 (2d Cir. 2001)
 
 -   Free Software: GNU General Public License (GPL)
 
 -  Creative Commons: Commons Deed and Legal Code to Attribution-ShareAlike 2.5
 
 -  Free Software Foundation, Philosophy of the GNU Project
 -  The Cathedral and the Bazaar, Eric S. Raymond
  
For further reading (optional):
 
-  Yochai Benkler, Coase's Penguin, or Linux and the Nature of the Firm, 112 Yale L.J. (2002)
 -  Jessica Litman, Sharing and Stealing, 26 Comm/Ent 1 (2004)
 -  Mark Lemley, Beyond Preemption: The Federal Law and Policy of Intellectual Property Licensing, 87 Cal. L.Rev. 111 (1999)
 -  "The Simple Economics of Open Source" Josh Lerner and Jean Tirole, Journal of Industrial Economics 50 (2002)
 - Lawrence Lessig, The Limits in Open Code: Regulatory Standards and the Future of the Net,
14 BERKELEY TECH. L.J. 759 (1999).
 
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Reading Notes
A key feature of online commerce and digital intellectual property is the rise 
of licensing.  Here, we examine two distinct aspects of that shift: The primacy 
of contractual private ordering and the open source revolution.  
The owner of a copyright has the exclusive rights, under 17 U.S.C. § 106, to reproduce, distribute, create derivative works, publicly perform, publicly display, and publicly digitally perform.  Once an author has obtained copyright (by fixing an original work), he or she can exploit that copyright directly, transfer the copyright to another party, or license out some or all of the copyright rights.  
Note that "[o]wnership of a copyright … is distinct from ownership of any material object in which the work is embodied. Transfer of ownership of any material object, including the copy or phonorecord in which the work is first fixed, does not of itself convey any rights in the copyrighted work embodied in the object."  17 U.S.C. § 202.  That means when you buy a book, you own the physical object, and the right to re-sell that object, but not the copyright or the right to reproduce the book's text.  Most books come with language like "All rights reserved."  
Much software claims to be licensed, not sold, with the terms of an End User License Agreement ("EULA") dictating what you can and can't do with the product.  One can hardly venture online without encountering (claimed) contracts.  ISPs condition connection to 
the Internet on acceptance of terms of service; websites offer up terms of 
use; digital purchases carry shrink-wrap or click-wrap licenses.  Contractual private ordering allows parties 
to customize the legal rules of their interactions when the defaults dont suit. 
 
Yet this private ordering raises intertwined substantive and procedural questions.  Substantively, should we 
permit parties to opt out of legal rules with a signature or the 
click of a mouse?  Why do the courts in Vault v. Quaid and 
ProCD v. Zeidenberg reach different conclusions about the preemption of state contract law 
and the enforceability of contract?  Think about the limits of these arguments: Would 
Judge Reavley (Vault) invalidate a negotiated agreement that granted access to software conditioned 
on a corporate users agreement not to reverse engineer it?  Would Judge Easterbrook 
(ProCD) permit software publishers to eliminate any possibility of reverse engineering  even where 
it is fair use under copyright law  by including prohibitory terms in click-wraps 
for all future software packages?  How do efficiency and fairness choices factor in 
the decisions?
At the procedural level, even before we get to the terms of a 
contract, we must ask whether a contract was validly formed.  Compare the ProCD 
and Specht contracts: Was there offer and acceptance? meeting of the minds?  
 Now for something completely different.
Others choose to license their copyrights very differently, using it to create entirely new ways of doing business. 
 The GNU General Public License (GPL) is a copyright license that uses copyright 
to enforce not closure but openness.  The GPL encourages users to modify software 
and redistribute it  provided they do so on the same terms: with the 
source code to enable their users to do the same.  Read the text 
of the GPL and watch how it accomplishes these copyleft attributes.  
Since the GPLs introduction in 1984, a whole ecosystem of Free Software and 
open source development has emerged.  As the Free Software Foundation puts it, you 
should think of free as in free speech, not as in free beer. 
 The GPL-licensed Linux kernel and GNU software power everything from embedded devices to 
TiVo digital video recorders (see <http://www.tivo.com/linux/linux.asp>) to Google.  Companies such as RedHat sell packaging 
and services around Free Software.
  The GPL has rarely been litigated because most 
companies confronted with evidence of violations have preferred to settle.  See, e.g., Aaron 
Weiss, The Open Source WRT54G Story, Wi-Fi Planet, <http://www.wi-fiplanet.com/tutorials/article.php/3562391>.  It is often said that most of the Internet runs on Free and open source software ("open source" is the name used by the more pragmatically oriented branch of the movement). 
  Read the GPL to see how this works legally, then read the Cathedral and The Bazaar to see the kind of social structures that support Free and open source software.
Creative Commons has more recently turned the open-source spirit to non-software copyrights.  Look 
again at the Creative Commons model in the Commons Deed and Legal Code 
to the Attribution-ShareAlike license reproduced here  options for authors and artists to publish 
with some rights reserved.  Creative Commons now writes that Yahoo! reports over 50,000,000 
link-backs to our licenses and 24 international jurisdictions have ported license to their 
legal systems. 
How do Free and open-source software and Creative Commons licensing fit into broader 
copyright law?  How do their licenses compare with the shrink-wrap of ProCD?
Vault Corp. v. Quaid Software, Ltd., 847 F.2d 255 (5th Cir. 1988)
 REAVLEY, Circuit Judge: 
 Vault brought this copyright infringement action against Quaid seeking damages and preliminary and 
permanent injunctions. The district court denied Vault's motion for a preliminary injunction, holding 
that Vault did not have a reasonable probability of success on the merits. 
Vault Corp. v. Quaid Software Ltd., 655 F.Supp. 750 (E.D.La.1987). By stipulation of 
the parties, this ruling was made final and judgment was entered accordingly. We 
affirm. 
 I 
Vault produces computer diskettes under the registered trademark "PROLOK" which are designed to 
prevent the unauthorized duplication of programs placed on them by software computer companies, 
Vault's customers
. Each version of PROLOK has been copyrighted and Vault includes a 
license agreement with every PROLOK package that specifically prohibits the copying, modification, translation, 
decompilation or disassembly of Vault's program.  Beginning with version 2.0 in September 1985, 
Vault's license agreement contained a choice of law clause adopting Louisiana law.  
 Quaid's product, a diskette called "CopyWrite," contains a feature called "RAMKEY" which unlocks 
the PROLOK protective device and facilitates the creation of a fully functional copy 
of a program placed on a PROLOK diskette. 
 Quaid first developed RAMKEY in September 1983 in response to PROLOK version 1.0. 
In order to develop this version of RAMKEY, Quaid copied Vault's program into 
the memory of its computer and analyzed the manner in which the program 
operated. When Vault developed version 1.07, Quaid adapted RAMKEY in 1984 to defeat 
this new version. 
  
  
II 
Vault brought this action against Quaid seeking preliminary and permanent injunctions to prevent 
Quaid from advertising and selling RAMKEY, an order impounding all of Quaid's copies 
of CopyWrite which contain the RAMKEY feature, and monetary damages in the amount 
of $100,000,000. Vault asserted three copyright infringement claims cognizable under federal law, 17 
U.S.C. § 101 et seq. (1977 & Supp.1988) (the "Copyright Act"), which included: (1) 
that Quaid violated 17 U.S.C. §§ 501(a) & 106(1) by copying Vault's program into 
its computer's memory for the purpose of developing a program (RAMKEY) designed to 
defeat the function of Vault's program; (2) that Quaid, through RAMKEY, contributes to 
the infringement of Vault's copyright and the copyrights of its customers in violation 
of the Copyright Act as interpreted by the Supreme Court in Sony Corp. 
of Am. v. Universal City Studios, 464 U.S. 417, 104 S.Ct. 774, 78 
L.Ed.2d 574 (1984); and (3) that the second version of RAMKEY, which contained 
approximately thirty characters from PROLOK version 1.07, and the latest version of RAMKEY, 
constitute "derivative works" of Vault's program in violation of 17 U.S.C. §§ 501(a) & 
106(2). Vault also asserted two claims based on Louisiana law, contending that Quaid 
breached its license agreement by decompiling or disassembling Vault's program in violation of 
the Louisiana Software License Enforcement Act, La.Rev.Stat.Ann. § 51:1961 et seq. (West 1987), and 
that Quaid misappropriated Vault's program in violation of the Louisiana Uniform Trade Secrets 
Act, La.Rev.Stat.Ann. § 51:1431 et seq. (West 1987). 
  
C. Contributory Infringement 
Vault contends that, because purchasers of programs placed on PROLOK diskettes use the 
RAMKEY feature of CopyWrite to make unauthorized copies, Quaid's advertisement and sale of 
CopyWrite diskettes with the RAMKEY feature violate the Copyright Act by contributing to 
the infringement of Vault's copyright and the copyrights owned by Vault's customers. Vault 
asserts that it lost customers and substantial revenue as a result of Quaid's 
contributory infringement because software companies which previously relied on PROLOK diskettes to protect 
their programs from unauthorized copying have discontinued their use. 
 While a purchaser of a program on a PROLOK diskette violates sections 106(1) 
and 501(a) by making and distributing unauthorized copies of the program, the Copyright 
Act "does not expressly render anyone liable for the infringement committed by another." 
Sony, 464 U.S. at 434, 104 S.Ct. at 785. The Supreme Court in 
Sony, after examining the express provision in the Patent Act which imposes liability 
on an individual who "actively induces infringement of a patent," 35 U.S.C. § 271(b) 
& (c), and noting the similarity between the Patent and Copyright Acts, recognized 
the availability, under the Copyright Act, of vicarious liability against one who sells 
a product that is used to make unauthorized copies of copyrighted material. Id. 
at 434-42, 104 S.Ct. at 785-89. The Court held that liability based on 
contributory infringement could be imposed only where the seller had constructive knowledge of 
the fact that its product was used to make unauthorized copies of copyrighted 
material, id. at 339, 104 S.Ct. at 787, and that the sale of 
a product "does not constitute contributory infringement if the product is widely used 
for legitimate, unobjectionable purposes. Indeed, it need merely be capable of substantial noninfringing 
uses." Id. at 442, 104 S.Ct. at 789. 
 While Quaid concedes that it has actual knowledge that its product is used 
to make unauthorized copies of copyrighted material, it contends that the RAMKEY portion 
of its CopyWrite diskettes serves a substantial noninfringing use by allowing purchasers of 
programs on PROLOK diskettes to make archival copies as permitted under 17 U.S.C. 
§ 117(2), and thus that it is not liable for contributory infringement
. [W]e find 
that RAMKEY is capable of substantial noninfringing uses and thus reject Vault's contention 
that the advertisement and sale of CopyWrite diskettes with RAMKEY constitute contributory infringement. 
The focus of Vault's allegation of contributory infringement in its amended complaint is 
that CopyWrite, through RAMKEY, enables purchasers of PROLOK protected programs to infringe the 
copyrights of Vault's customers and that, as a result, Vault has suffered damages 
due to its loss of customers. While Vault does not own the copyrights 
to its customer's programs, it does own the copyright to the program it 
places on each PROLOK diskette. This program operates in conjunction with the "fingerprint" 
to prevent the duplication of Vault's customer's programs. Uncontroverted testimony established that both 
Vault's protective program and its customer's program are copied onto a CopyWrite diskette 
when an individual executes a computer's "copy" function in order to duplicate the 
customer's program from a PROLOK diskette onto a CopyWrite diskette, and that RAMKEY 
then interacts with Vault's program to defeat its protective function and to make 
the computer operate as if the original PROLOK diskette was in one of 
its disk drives.  Therefore, CopyWrite diskettes, through RAMKEY, facilitate not only the copying 
of Vault's customer's software programs but also the copying of Vault's protective program, 
and, in addition, RAMKEY interacts with Vault's program to destroy its purpose. 
2. Substantial Noninfringing Uses of RAMKEY 
 Vault's allegation of contributory infringement focuses on the RAMKEY feature of CopyWrite diskettes, 
not on the non-RAMKEY portions of these diskettes. Vault has no objection to 
the advertising and marketing of CopyWrite diskettes without the RAMKEY feature, and this 
feature is separable from the underlying diskette upon which it is placed.  Therefore, 
in determining whether Quaid engaged in contributory infringement, we do not focus on 
the substantial noninfringing uses of CopyWrite,  as opposed to the RAMKEY feature itself. 
The issue properly presented is whether the RAMKEY feature has substantial noninfringing uses. 
 The starting point for our analysis is with Sony. The plaintiffs in Sony, 
owners of copyrighted television programs, sought to enjoin the manufacture and marketing of 
Betamax video tape recorders ("VTR's"), contending that VTR's contributed to the infringement of 
their copyrights by permitting the unauthorized copying of their programs. 464 U.S. at 
419-20, 104 S.Ct. at 777. After noting that plaintiffs' market share of television 
programming was less than 10%, and that copyright holders of a significant quantity 
of television broadcasting authorized the copying of their programs, the Court held that 
VTR's serve the legitimate and substantially noninfringing purpose of recording these programs, as 
well as plaintiffs' programs, for future viewing (authorized and unauthorized time-shifting respectively), and 
therefore rejected plaintiffs' contributory infringement claim. Id. at 442-55, 104 S.Ct. at 789-95. 
 Quaid asserts that RAMKEY serves the legitimate purpose of permitting purchasers of programs 
recorded on PROLOK diskettes to make archival copies under § 117(2) and that this 
purpose constitutes a substantial noninfringing use. At trial, witnesses for Quaid testified that 
software programs placed on floppy diskettes are subject to damage by physical and 
human mishap and that RAMKEY protects a purchaser's investment by providing a fully 
functional archival copy that can be used if the original program on the 
PROLOK protected diskette, or the diskette itself, is destroyed. Quaid contends that an 
archival copy of a PROLOK protected program, made without RAMKEY, does not serve 
to protect against these forms of damage because a computer will not read 
the program into its memory from the copy unless the PROLOK diskette containing 
the original undamaged program is also in one of its disk drives, which 
is impossible if the PROLOK diskette, or the program placed thereon, has been 
destroyed due to physical or human mishap. ...
 A copy of a PROLOK protected program made with RAMKEY protects an owner 
from all types of damage to the original program, while a copy made 
without RAMKEY only serves the limited function of protecting against damage to the 
original program by mechanical and electrical failure. Because § 117(2) permits the making of 
fully functional archival copies, it follows that RAMKEY is capable of substantial noninfringing 
uses. Quaid's advertisement and sale of CopyWrite diskettes with the RAMKEY feature does 
not constitute contributory infringement. 
.
  
IV. Vault's Louisiana Claims 
Seeking preliminary and permanent injunctions and damages, Vault's original complaint alleged that Quaid 
breached its license agreement by decompiling or disassembling Vault's program in violation of 
the Louisiana Software License Enforcement Act (the "License Act"), La.Rev.Stat.Ann. § 51:1961 et seq. 
(West 1987), and that Quaid misappropriated Vault's program in violation of the Louisiana 
Uniform Trade Secrets Act, La.Rev.Stat.Ann. § 51:1431 et seq. (West 1987). On appeal, Vault 
 seeks an injunction to prevent Quaid from decompiling or disassembling PROLOK version 2.0.  
 Louisiana's License Act permits a software producer to impose a number of contractual 
terms upon software purchasers provided that the terms are set forth in a 
license agreement which comports with La.Rev.Stat.Ann. §§ 51:1963 & 1965, and that this license 
agreement accompanies the producer's software. Enforceable terms include the prohibition of: (1) any 
copying of the program for any purpose; and (2) modifying and/or adapting the 
program in any way, including adaptation by reverse engineering, decompilation or disassembly. La.Rev.Stat.Ann. 
§ 51:1964. The terms "reverse engineering, decompiling or disassembling" are defined as "any process 
by which computer software is converted from one form to another form which 
is more readily understandable to human beings, including without limitation any decoding or 
decrypting of any computer program which has been encoded or encrypted in any 
manner." La.Rev.Stat.Ann. § 51:1962(3). 
 Vault's license agreement, which accompanies PROLOK version 2.0 and comports with the requirements 
of La.Rev.Stat.Ann. §§ 51:1963 & 1965, provides that "[y]ou may not ... copy, modify, 
translate, convert to another programming language, decompile or disassemble" Vault's program. Vault asserts that 
these prohibitions are enforceable under Louisiana's License Act, and specifically seeks an injunction 
to prevent Quaid from decompiling or disassembling Vault's program. 
 The district court held that Vault's license agreement was "a contract of adhesion 
which could only be enforceable if the [Louisiana License Act] is a valid 
and enforceable statute." The court noted numerous conflicts between Louisiana's License Act and 
the Copyright Act, including: (1) while the License Act authorizes a total prohibition 
on copying, the Copyright Act allows archival copies and copies made as an 
essential step in the utilization of a computer program, 17 U.S.C. § 117; (2) 
while the License Act authorizes a perpetual bar against copying, the Copyright Act 
grants protection against unauthorized copying only for the life of the author plus 
fifty years, 17 U.S.C. § 302(a); and (3) while the License Act places no 
restrictions on programs which may be protected, under the Copyright Act, only "original 
works of authorship" can be protected, 17 U.S.C. § 102. The court concluded that, 
because Louisiana's License Act "touched upon the area" of federal copyright law, its 
provisions were preempted and Vault's license agreement was unenforceable. 
 In Sears, Roebuck & Co. v. Stiffel Co., 376 U.S. 225, 84 S.Ct. 
784, 11 L.Ed.2d 661 (1964), the Supreme Court held that "[w]hen state law 
touches upon the area of [patent or copyright statutes], it is 'familiar doctrine' 
that the federal policy 'may not be set at naught, or its benefits 
denied' by the state law." Id. at 229, 84 S.Ct. at 787 (quoting 
Sola Elec. Co. v. Jefferson Elec. Co., 317 U.S. 173, 176, 63 S.Ct. 
172, 173, 87 L.Ed. 165 (1942)). See Compco Corp. v. Day-Brite Lighting, Inc., 
376 U.S. 234, 84 S.Ct. 779, 11 L.Ed.2d 669 (1964)
. Section 117 of 
the Copyright Act permits an owner of a computer program to make an 
adaptation of that program provided that the adaptation is either "created as an 
essential step in the utilization of the computer program in conjunction with a 
machine," § 117(1), or "is for archival purpose only," § 117(2).  The provision in Louisiana's 
License Act, which permits a software producer to prohibit the adaptation of its 
licensed computer program by decompilation or disassembly, conflicts with the rights of computer 
program owners under § 117 and clearly "touches upon an area" of federal copyright 
law. For this reason, and the reasons set forth by the district court, 
we hold that at least this provision of Louisiana's License Act is preempted 
by federal law, and thus that the restriction in Vault's license agreement against 
decompilation or disassembly is unenforceable. 
  
V. Conclusion 
We hold that: (1) Quaid did not infringe Vault's exclusive right to reproduce 
its program in copies under § 106(1); (2) Quaid's advertisement and sale of RAMKEY 
does not constitute contributory infringement; (3) RAMKEY does not constitute a derivative work 
of Vault's program under § 106(2); and (4) the provision in Vault's license agreement, 
which prohibits the decompilation or disassembly of its program, is unenforceable. 
 The judgment of the district court is AFFIRMED. 
 ProCD Inc. v. Zeidenberg, 86 F.3d 1447 (7th Cir. 1996)
EASTERBROOK, Circuit Judge. 
Must buyers of computer software obey the terms of shrinkwrap licenses? The district 
court held not, for two reasons: first, they are not contracts because the 
licenses are inside the box rather than printed on the outside; second, federal 
law forbids enforcement even if the licenses are contracts. 
 [W]e disagree with the 
district judge's conclusion on each. Shrinkwrap licenses are enforceable unless their terms are 
objectionable on grounds applicable to contracts in general (for example, if they violate 
a rule of positive law, or if they are unconscionable). 
I
ProCD, the plaintiff, has compiled information from more than 3,000 telephone directories into 
a computer database. We may assume that this database cannot be copyrighted, although 
it is more complex, contains more information (nine-digit zip codes and census industrial 
codes), is organized differently, and therefore is more original than the single alphabetical 
directory at issue in Feist Publications, Inc. v. Rural Telephone Service Co., 499 U.S. 340 (1991). ProCD sells a version 
of the database, called SelectPhone, on CD-ROM discs. (CD-ROM means "compact disc-read only 
memory." The "shrinkwrap license" gets its name from the fact that retail software 
packages are covered in plastic or cellophane "shrinkwrap," and some vendors, though not 
ProCD, have written licenses that become effective as soon as the customer tears 
the wrapping from the package. Vendors prefer "end user license," but we use 
the more common term.) 
The database in SelectPhone cost more than $10 million to compile and is 
expensive to keep current. It is much more valuable to some users than 
to others. The combination of names, addresses, and SIC codes enables manufacturers to 
compile lists of potential customers. Manufacturers and retailers pay high prices to specialized 
information intermediaries for such mailing lists; ProCD offers a potentially cheaper alternative. People 
with nothing to sell could use the database as a substitute for calling 
long distance information, or as a way to look up old friends who 
have moved to unknown towns, or just as a electronic substitute for the 
local phone book. ProCD decided to engage in price discrimination, selling its database 
to the general public for personal use at a low price (approximately $150 
for the set of five discs) while selling information to the trade for 
a higher price. It has adopted some intermediate strategies too: access to the 
SelectPhone  database is available via the America On-line service for the price America 
Online charges to its clients (approximately $3 per hour), but this service has 
been tailored to be useful only to the general public. 
If ProCD had to recover all of its costs and make a profit 
by charging a single price--that is, if it could not charge more to 
commercial users than to the general public--it would have to raise the price 
substantially over $150. The ensuing reduction in sales would harm consumers who value 
the information at, say, $200. They get consumer surplus of $50 under the 
current arrangement but would cease to buy if the price rose substantially. If 
because of high elasticity of demand in the consumer segment of the market 
the only way to make a profit turned out to be a price 
attractive to commercial users alone, then all consumers would lose out--and so would 
the commercial clients, who would have to pay more for the listings because 
ProCD could not obtain any contribution toward costs from the consumer market. 
To make price discrimination work, however, the seller must be able to control 
arbitrage. An air carrier sells tickets for less to vacationers than to business 
travelers, using advance purchase and Saturday--night-stay requirements to distinguish the categories. A producer 
of movies segments the market by time, releasing first to theaters, then to 
pay-per-view services, next to the videotape and laserdisc market, and finally to cable 
and commercial tv. Vendors of computer software have a harder task. Anyone can 
walk into a retail store and buy a box. Customers do not wear 
tags saying "commercial user" or "consumer user." Anyway, even a commercial-user-detector at the 
door would not work, because a consumer could buy the software and resell 
to a commercial user. That arbitrage would break down the price discrimination and 
drive up the minimum price at which ProCD would sell to anyone. 
Instead of tinkering with the product and letting users sort themselves--for example, furnishing 
current data at a high price that would be attractive only to commercial 
customers, and two-year-old data at a low price--ProCD turned to the institution of 
contract. Every box containing its consumer product declares that the software comes with 
restrictions stated in an enclosed license. This license, which is encoded on the 
CD-ROM disks as well as printed in the manual, and which appears on 
a user's screen every time the software runs, limits use of the application 
program and listings to non-commercial purposes. 
Matthew Zeidenberg bought a consumer package of SelectPhone in 1994 from a retail 
outlet in Madison, Wisconsin, but decided to ignore the license. He formed Silken 
Mountain Web Services, Inc., to resell the information in the SelectPhone database. The 
corporation makes the database available on the Internet to anyone willing to pay 
its price--which, needless to say, is less than ProCD charges its commercial customers. 
II
Following the district court, we treat the licenses as ordinary contracts accompanying the 
sale of products, and therefore as governed by the common law of contracts 
and the Uniform Commercial Code. Whether there are legal differences between "contracts" and 
"licenses" (which may matter under the copyright doctrine of first sale) is a 
subject for another day. 
 Zeidenberg [argues], and the district court held, that placing 
the package of software on the shelf is an "offer," which the customer 
"accepts" by paying the asking price and leaving the store with the goods. 
In Wisconsin, as elsewhere, a contract includes only the terms on which the 
parties have agreed. One cannot agree to hidden terms, the judge concluded. So 
far, so good--but one of the terms to which Zeidenberg agreed by purchasing 
the software is that the transaction was subject to a license. Zeidenberg's position 
therefore must be that the printed terms on the outside of a box 
are the parties' contract--except for printed terms that refer to or incorporate other 
terms. But why would Wisconsin fetter the parties' choice in this way? Vendors 
can put the entire terms of a contract on the outside of a 
box only by using microscopic type, removing other information that buyers might find 
more useful (such as what the software does, and on which computers it 
works), or both. The "Read Me" file included with most software, describing system 
requirements and potential incompatibilities, may be equivalent to ten pages of type; warranties 
and license restrictions take still more space. Notice on the outside, terms on 
the inside, and a right to return the software for a refund if 
the terms are unacceptable (a right that the license expressly extends), may be 
a means of doing business valuable to buyers and sellers alike. 
 Doubtless a 
state could forbid the use of standard contracts in the software business, but 
we do not think that Wisconsin has done so. 
Transactions in which the exchange of money precedes the communication of detailed terms 
are common. Consider the purchase of insurance. The buyer goes to an agent, 
who explains the essentials (amount of coverage, number of years) and remits the 
premium to the home office, which sends back a policy. On the district 
judge's understanding, the terms of the policy are irrelevant because the insured paid 
before receiving them. Yet the device of payment, often with a "binder" (so 
that the insurance takes effect immediately even though the home office reserves the 
right to withdraw coverage later), in advance of the policy, serves buyers' interests 
by accelerating effectiveness and reducing transactions costs. Or consider the purchase of an 
airline ticket. The traveler calls the carrier or an agent, is quoted a 
price, reserves a seat, pays, and gets a ticket, in that order. The 
ticket contains elaborate terms, which the traveler can reject by canceling the reservation. 
To use the ticket is to accept the terms, even terms that in 
retrospect are disadvantageous. See Carnival Cruise Lines, Inc. v. Shute, 499 U.S. 585 
(1991); see also Vimar Seguros y Reaseguros, S.A. v. M/V Sky Reefer, 115 
S. Ct. 2322 (1995) (bills of lading). Just so with a ticket to 
a concert. The back of the ticket states that the patron promises not 
to record the concert; to attend is to agree. A theater that detects 
a violation will confiscate the tape and escort the violator to the exit. 
One could arrange things so that every concertgoer signs this promise before forking 
over the money, but that cumbersome way of doing things not only would 
lengthen queues and raise prices but also would scotch the sale of tickets 
by phone or electronic data service. 
Consumer goods work the same way. Someone who wants to buy a radio 
set visits a store, pays, and walks out with a box. Inside the 
box is a leaflet containing some terms, the most important of which usually 
is the warranty, read for the first time in the comfort of home. 
By Zeidenberg's lights, the warranty in the box is irrelevant; every consumer gets 
the standard warranty implied by the UCC in the event the contract is 
silent; yet so far as we are aware no state disregards warranties furnished 
with consumer products. Drugs come with a list of ingredients on the outside 
and an elaborate package insert on the inside. The package insert describes drug 
interactions, contraindications, and other vital information--but, if Zeidenberg is right, the purchaser need 
not read the package insert, because it is not part of the contract. 
Next consider the software industry itself. Only a minority of sales take place 
over the counter, where there are boxes to peruse. A customer pay place 
an order by phone in response to a line item in a catalog 
or a review in a magazine. Much software is ordered over the Internet 
by purchasers who have never seen a box. Increasingly software arrives by wire. 
There is no box; there is only a stream of electrons, a collection 
of information that includes data, an application program, instructions, many limitations ("MegaPixel 3.14159 
cannot be used with BytePusher 2.718"), and the terms of sale. The user 
purchases a serial number, which activates the software's features. On Zeidenberg's arguments, these 
unboxed sales are unfettered by terms--so the seller has made a broad warranty 
and must pay consequential damages for any shortfalls in performance, two "promises" that 
if taken seriously would drive prices through the ceiling or return transactions to 
the horse-and-buggy age. 
According to the district court, the UCC does not countenance the sequence of 
money now, terms later. 
 One of the court's reasons--that by proposing as part 
of the draft Article 2B a new UCC sec. 2-2203 that would explicitly 
validate standard-form user licenses, the American Law Institute and the National Conference of 
Commissioners on Uniform Laws have conceded the invalidity of shrinkwrap licenses under current 
law, see 908 F. Supp. at 65566--depends on a faulty inference. To propose 
a change in a law's text is not necessarily to propose a change 
in the law's effect. New words may be designed to fortify the current 
rule with a more precise text that curtails uncertainty. To judge by the 
flux of law review articles discussing shrinkwrap licenses, uncertainty is much in need 
of reduction--although businesses seem to feel less uncertainty than do scholars, for only 
three cases (other than ours) touch on the subject, and none directly addresses 
it. See Step-Saver Data Systems, Inc. v. Wyse Technology, 939 F.2d 91 (3d 
Cir. 1991); Vault Corp. v. Quaid Software Ltd., 847 F.2d 255, 268-70 (5th 
Cir. 1988); Arizona Retail Systems, Inc. v. Software Link, Inc., 831 F. Supp. 
759 (D. Ariz. 1993). As their titles suggest, these are not consumer transactions. 
Step-Saver is a battle-of the-forms case, in which the parties exchange incompatible forms 
and a court must decide which prevails. See Northrop Corp. v. Litronic Industries, 
29 F.3d 1173 (7th Cir. 1994) (Illinois law); Douglas G. Baird & Robert 
Weisberg, Rules, Standards, and the Battle of the Forms: A Reassessment of sec. 
2-207, 68 Va. L. Rev. 1217, 1227-31 (1982). Our case has only one 
form; UCC sec. 2-207 is irrelevant. Vault holds that Louisiana's special shrinkwrap-license statute 
is preempted by federal law, a question to which we return. And Arizona 
Retail Systems did not reach the question, because the court found that the 
buyer knew the terms of the license before purchasing the software. 
What then does the current version of the UCC have to say? We 
think that the place to start is sec. 2-204(1): "A contract for sale 
of goods may be made in any manner sufficient to show agreement, including 
conduct by both parties which recognizes the existence of such a contract." A 
vendor, as master of the offer, may invite acceptance by conduct, and may 
propose limitations on the kind of conduct that constitutes acceptance. A buyer may 
accept by performing the acts the vendor proposes to treat as acceptance. And 
that is what happened. ProCD proposed a contract that a buyer would accept 
by using the software after having an opportunity to read the license at 
leisure. This Zeidenberg did. He had no choice, because the software splashed the 
license on the screen and would not let him proceed without indicating acceptance. 
So although the district judge was right to say that a contract can 
be, and often is, formed simply by paying the price and walking out 
of the store, the UCC permits contracts to be formed in other ways. 
ProCD proposed such a different way, and without protest Zeidenberg agreed. Ours is 
not a case in which a consumer opens a package to find an 
insert saying "you owe us an extra $10,000" and the seller files suit 
to collect. Any buyer finding such a demand can prevent formation of the 
contract by returning the package, as can any consumer who concludes that the 
terms of the license make the software worth less than the purchase price. 
Nothing in the UCC requires a seller to maximize the buyer's net gains. 
Section 2-606, which defines "acceptance of goods", reinforces this understanding. A buyer accepts 
goods under sec. 2-606(1)(b) when, after an opportunity to inspect, he fails to 
make an effective rejection under sec. 2-602(1). ProCD extended an opportunity to reject 
if a buyer should find the license terms unsatisfactory; Zeidenberg inspected the package, 
tried out the software, learned of the license, and did not reject the 
goods. We refer to sec. 2-606 only to show that the opportunity to 
return goods can be important; acceptance of an offer differs from acceptance of 
goods after delivery, see Gillen v. Atalanta Systems, Inc., 997 F.2d 280, 284 
n.1 (7th Cir. 1993); but the UCC consistently permits the parties to structure 
their relations so that the buyer has a chance to make a final 
decision after a detailed review. 
Some portions of the UCC impose additional requirements on the way parties agree 
on terms. A disclaimer of the implied warranty of merchantability must be "conspicuous." 
UCC sec. 2-316(2), incorporating UCC sec. 1-201(10). Promises to make firm offers, or 
to negate oral modifications, must be "separately signed." UCC secs. 2-205, 2-209(2). These 
special provisos reinforce the impression that, so far as the UCC is concerned, 
other terms may be as inconspicuous as the forum-selection clause on the back 
of the cruise ship ticket in Carnival Lines. Zeidenberg has not located any 
Wisconsin case--for that matter, any case in any state--holding that under the UCC 
the ordinary terms found in shrinkwrap licenses require any special prominence, or otherwise 
are to be undercut rather than enforced. In the end, the terms of 
the license are conceptually identical to the contents of the package. Just as 
no court would dream of saying that SelectPhone must contain 3,100 phone books 
rather than 3,000, or must have data no more than 30 days old, 
or must sell for $100 rather than $150--although any of these changes would 
be welcomed by the customer, if all other things were held constant--so, we 
believe, Wisconsin would not let the buyer pick and choose among terms. Terms 
of use are no less a part of "the product" than are the 
size of the database and the speed with which the software compiles listings. 
Competition among vendors, not judicial revision of a package's contents, is how consumers 
are protected in a market economy. Digital Equipment Corp. v. Uniq Digital Technologies, 
Inc., 73 F.3d 756 (7th Cir. 1996). ProCD has rivals, which may elect 
to compete by offering superior software, monthly updates, improved terms of use, lower 
price, or a better compromise among these elements. As we stressed above, adjusting 
terms in buyers' favor might help Matthew Zeidenberg today (he already has the 
software) but would lead to a response, such as a higher price, that 
might make consumers as a whole worse off. 
III
The district court held that, even if Wisconsin treats shrinkwrap licenses as contracts, 
sec. 301(a) of the Copyright Act, 17 U.S.C. sec. 301(a), prevents their enforcement. The relevant part of 
sec. 301(a) preempts any "legal or equitable rights [under state law] that are equivalent 
to any of the exclusive rights within the general scope of copyright as 
specified by section 106 in works of authorship that are fixed in a tangible 
medium of expression and come within the subject matter of copyright as specified 
by sections 102 and 103". ProCD's software and data are "fixed in a tangible 
medium of expression", and the district judge held that they are "within the 
subject matter of copyright". The latter conclusion is plainly right for the copyrighted 
application program, and the judge thought that the data likewise are "within the 
subject matter of copyright" even if, after Feist, they are not sufficiently original 
to be copyrighted. 
 One function of sec. 301(a) is to prevent states from giving 
special protection to works of authorship that Congress has decided should be in 
the public domain, which it can accomplish only if "subject matter of copyright" 
includes all works of a type covered by sections 102 and 103, even if 
federal law does not afford protection to them. Cf. Bonito Boats, Inc. v. 
Thunder Craft Boats, Inc., 489 U.S. 141 (1989) (same principle under patent laws). 
But are rights created by contract "equivalent to any of the exclusive rights 
within the general scope of copyright"? Three courts of appeals have answered "no." 
National Car Rental Systems, Inc. v. Computer Associates International, Inc., 991 F.2d 426, 
433 (8th Cir. 1993); Taquino v. Teledyne Monarch Rubber, 893 F.2d 1488, 1501 
(5th Cir. 1990); Acorn Structures, Inc. v. Swantz, 846 F.2d 923, 926 (4th 
Cir. 1988). The district court disagreed with these decisions, but we think them 
sound. Rights "equivalent to any of the exclusive rights within the general scope 
of copyright" are rights established by law--rights that restrict the options of persons 
who are strangers to the author. Copyright law forbids duplication, public performance, and 
so on, unless the person wishing to copy or perform the work gets 
permission; silence means a ban on copying. A copyright is a right against 
the world. Contracts, by contrast, generally affect only their parties; strangers may do 
as they please, so contracts do not create "exclusive rights." Someone who found 
a copy of SelectPhone on the street would not be affected by the 
shrinkwrap license--though the federal copyright laws of their own force would limit the 
finder's ability to copy or transmit the application program. 
Think for a moment about trade secrets. One common trade secret is a 
customer list. After Feist, a simple alphabetical list of a firm's customers, with 
address and telephone numbers, could not be protected by copyright. Yet Kewanee Oil 
Co. v. Bicron Corp., 416 U.S. 470 (1974), holds that contracts about trade 
secrets may be enforced--precisely because they do not affect strangers' ability to discover 
and use the information independently. If the amendment of sec. 301(a) in 1976 overruled 
Kewanee and abolished consensual protection of those trade secrets that cannot be copyrighted, 
no one has noticed--though abolition is a logical consequence of the district court's 
approach. Think, too, about everyday transactions in intellectual property. A customer visits a 
video store and rents a copy of Night of the Lepus. The customer's 
contract with the store limits use of the tape to home viewing and 
requires its return in two days. May the customer keep the tape, on 
the ground that sec. 301(a) makes the promise unenforceable?  
. [S]ome applications of the 
law of contract could interfere with the attainment of national objectives and therefore 
come within the domain of sec. 301(a). But general enforcement of shrinkwrap licenses 
of the kind before us does not create such interference. 
 Everyone remains free to copy and disseminate all 3,000 telephone books that have 
been incorporated into ProCD's database. Anyone can add sic codes and zip codes. 
ProCD's rivals have done so. Enforcement of the shrinkwrap license may even make 
information more readily available, by reducing the price ProCD charges to consumer buyers. 
To the extent licenses facilitate distribution of object code while concealing the source 
code (the point of a clause forbidding disassembly), they serve the same procompetitive 
functions as does the law of trade secrets. Rockwell Graphic Systems, Inc. v. 
DEV Industries, Inc., 925 F.2d 174, 180 (7th Cir. 1991). Licenses may have 
other benefits for consumers: many licenses permit users to make extra copies, to 
use the software on multiple computers, even to incorporate the software into the 
user's products. But whether a particular license is generous or restrictive, a simple 
two-party contract is not "equivalent to any of the exclusive rights within the 
general scope of copyright" and therefore may be enforced. 
REVERSED AND REMANDED
 Specht v. Netscape Comm. Corp., 306 F.3d 17 (2d. Cir. 2002)
SOTOMAYOR, Circuit Judge:
This is an appeal from a judgment of the Southern District of New 
York denying a motion by defendants-appellants Netscape Communications Corporation and its corporate parent, 
America Online, Inc. (collectively, "defendants" or "Netscape"), to compel arbitration and to stay 
court proceedings. In order to resolve the central question of arbitrability presented here, 
we must address issues of contract formation in cyberspace. Principally, we are asked 
to determine whether plaintiffs-appellees ("plaintiffs"), by acting upon defendants' invitation to download free 
software made available on defendants' webpage, agreed to be bound by the software's 
license terms (which included the arbitration clause at issue), even though plaintiffs could 
not have learned of the existence of those terms unless, prior to executing 
the download, they had scrolled down the webpage to a screen located below 
the download button. We agree with the district court that a reasonably prudent 
Internet user in circumstances such as these would not have known or learned 
of the existence of the license terms before responding to defendants' invitation to 
download the free software, and that defendants therefore did not provide reasonable notice 
of the license terms. In consequence, plaintiffs' bare act of downloading the software 
did not unambiguously manifest assent to the arbitration provision contained in the license 
terms
.
We therefore affirm the district court's denial of defendants' motion to compel arbitration 
and to stay court proceedings.
 BACKGROUND
  I. Facts
 In three related putative class actions,1 plaintiffs alleged that, unknown to them, their 
use of SmartDownload transmitted to defendants private information about plaintiffs' downloading of files 
from the Internet, thereby effecting an electronic surveillance of their online activities in 
violation of two federal statutes, the Electronic Communications Privacy Act, 18 U.S.C. §§ 2510 
et seq., and the Computer Fraud and Abuse Act, 18 U.S.C. § 1030.
In the time period relevant to this litigation, Netscape offered on its website 
various software programs, including Communicator and SmartDownload, which visitors to the site were 
invited to obtain free of charge. It is undisputed that five of the 
six named plaintiffs
 downloaded Communicator from the Netscape website
. no clickwrap presentation accompanied 
the [download of SmartDownload]. Instead, once plaintiffs 
 had clicked on the "Download" button 
located at or near the bottom of their screen, and the downloading of 
SmartDownload was complete, these plaintiffs encountered no further information about the plug-in program 
or the existence of license terms governing its use.9 The sole reference to 
SmartDownload's license terms on the "SmartDownload Communicator" webpage was located in text that 
would have become visible to plaintiffs only if they had scrolled down to 
the next screen.
Had plaintiffs scrolled down instead of acting on defendants' invitation to click on 
the "Download" button, they would have encountered the following invitation: "Please review and 
agree to the terms of the Netscape SmartDownload software license agreement before downloading 
and using the software." Plaintiffs Gibson, Gruber, Kelly, and Weindorf averred in their 
affidavits that they never saw this reference to the SmartDownload license agreement when 
they clicked on the "Download" button. They also testified during depositions that they 
saw no reference to license terms when they clicked to download SmartDownload, although 
under questioning by defendants' counsel, some plaintiffs added that they could not "remember" 
or be "sure" whether the screen shots of the SmartDownload page attached to 
their affidavits reflected precisely what they had seen on their computer screens when 
they downloaded SmartDownload.10
In sum, plaintiffs Gibson, Gruber, Kelly, and Weindorf allege that the process of 
obtaining SmartDownload contrasted sharply with that of obtaining Communicator. Having selected SmartDownload, they 
were required neither to express unambiguous assent to that program's license agreement nor 
even to view the license terms or become aware of their existence before 
proceeding with the invited download of the free plug-in program. Moreover, once these 
plaintiffs had initiated the download, the existence of SmartDownload's license terms was not 
mentioned while the software was running or at any later point in plaintiffs' 
experience of the product.
Even for a user who, unlike plaintiffs, did happen to scroll down past 
the download button, SmartDownload's license terms would not have been immediately displayed in 
the manner of Communicator's clickwrapped terms. Instead, if such a user had seen 
the notice of SmartDownload's terms and then clicked on the underlined invitation to 
review and agree to the terms, a hypertext link would have taken the 
user to a separate webpage entitled "License & Support Agreements." The first paragraph 
on this page read, in pertinent part:
The use of each Netscape software product is governed by a license agreement. 
You must read and agree to the license agreement terms BEFORE acquiring a 
product. Please click on the appropriate link below to review the current license 
agreement for the product of interest to you before acquisition. For products available 
for download, you must read and agree to the license agreement terms BEFORE 
you install the software. If you do not agree to the license terms, 
do not download, install or use the software.
Below this paragraph appeared a list of license agreements, the first of which 
was "License Agreement for Netscape Navigator and Netscape Communicator Product Family (Netscape Navigator, 
Netscape Communicator and Netscape SmartDownload)." If the user clicked on that link, he 
or she would be taken to yet another webpage that contained the full 
text of a license agreement that was identical in every respect to the 
Communicator license agreement except that it stated that its "terms apply to Netscape 
Communicator, Netscape Navigator, and Netscape SmartDownload." The license agreement granted the user a 
nonexclusive license to use and reproduce the software, subject to certain terms:
BY CLICKING THE ACCEPTANCE BUTTON OR INSTALLING OR USING NETSCAPE COMMUNICATOR, NETSCAPE NAVIGATOR, 
OR NETSCAPE SMARTDOWNLOAD SOFTWARE (THE "PRODUCT"), THE INDIVIDUAL OR ENTITY LICENSING THE PRODUCT 
("LICENSEE") IS CONSENTING TO BE BOUND BY AND IS BECOMING A PARTY TO 
THIS AGREEMENT. IF LICENSEE DOES NOT AGREE TO ALL OF THE TERMS OF 
THIS AGREEMENT, THE BUTTON INDICATING NON-ACCEPTANCE MUST BE SELECTED, AND LICENSEE MUST NOT 
INSTALL OR USE THE SOFTWARE.
Among the license terms was a provision requiring virtually all disputes relating to 
the agreement to be submitted to arbitration:
Unless otherwise agreed in writing, all disputes relating to this Agreement (excepting any 
dispute relating to intellectual property rights) shall be subject to final and binding 
arbitration in Santa Clara County, California, under the auspices of JAMS/EndDispute, with the 
losing party paying all costs of arbitration.
 DISCUSSION
  
It is well settled that a court may not compel arbitration until it 
has resolved "the question of the very existence" of the contract embodying the 
arbitration clause. Interocean Shipping Co. v. Nat'l Shipping & Trading Corp., 462 F.2d 
673, 676 (2d Cir. 1972). "[A]rbitration is a matter of contract and a 
party cannot be required to submit to arbitration any dispute which he has 
not agreed so to submit." AT & T Techs., Inc. v. Communications Workers 
of Am., 475 U.S. 643, 648 (1986) (quotation marks omitted). Unless the parties clearly provide otherwise, "the 
question of arbitrability-whether a[n] . . . agreement creates a duty for the 
parties to arbitrate the particular grievance-is undeniably an issue for judicial determination." Id. 
at 649.
The district court properly concluded that in deciding whether parties agreed to arbitrate 
a certain matter, a court should generally apply state- law principles to the 
issue of contract formation
 III. Whether the User Plaintiffs Had Reasonable Notice of and Manifested Assent to 
the SmartDownload License Agreement
Whether governed by the common law or by Article 2 of the Uniform 
Commercial Code ("UCC"), a transaction, in order to be a contract, requires a 
manifestation of agreement between the parties. See Windsor Mills, Inc. v. Collins & 
Aikman Corp., 101 Cal. Rptr. 347, 350 (Cal. Ct. App. 1972) ("[C]onsent to, 
or acceptance of, the arbitration provision [is] necessary to create an agreement to 
arbitrate."); see also Cal. Com. Code § 2204(1) ("A contract for sale of goods 
may be made in any manner sufficient to show agreement, including conduct by 
both parties which recognizes the existence of such a contract.").13 Mutual manifestation of 
assent, whether by written or spoken word or by conduct, is the touchstone 
of contract. Binder v. Aetna Life Ins. Co., 89 Cal. Rptr. 2d 540, 
551 (Cal. Ct. App. 1999); cf. Restatement (Second) of Contracts § 19(2) (1981) ("The 
conduct of a party is not effective as a manifestation of his assent 
unless he intends to engage in the conduct and knows or has reason 
to know that the other party may infer from his conduct that he 
assents."). Although an onlooker observing the disputed transactions in this case would have 
seen each of the user plaintiffs click on the SmartDownload "Download" button, see 
Cedars Sinai Med. Ctr. v. Mid-West Nat'l Life Ins. Co., 118 F. Supp. 
2d 1002, 1008 (C.D. Cal. 2000) ("In California, a party's intent to contract 
is judged objectively, by the party's outward manifestation of consent."), a consumer's clicking 
on a download button does not communicate assent to contractual terms if the 
offer did not make clear to the consumer that clicking on the download 
button would signify assent to those terms, see Windsor Mills, 101 Cal. Rptr. 
at 351 ("[W]hen the offeree does not know that a proposal has been 
made to him this objective standard does not apply."). California's common law is 
clear that "an offeree, regardless of apparent manifestation of his consent, is not 
bound by inconspicuous contractual provisions of which he is unaware, contained in a 
document whose contractual nature is not obvious." Id.; see also Marin Storage & 
Trucking, Inc. v. Benco Contracting & Eng'g, Inc., 107 Cal. Rptr. 2d 645, 
651 (Cal. Ct. App. 2001) (same).
Arbitration agreements are no exception to the requirement of manifestation of assent. "This 
principle of knowing consent applies with particular force to provisions for arbitration." Windsor 
Mills, 101 Cal. Rptr. at 351. Clarity and conspicuousness of arbitration terms are 
important in securing informed assent. "If a party wishes to bind in writing 
another to an agreement to arbitrate future disputes, such purpose should be accomplished 
in a way that each party to the arrangement will fully and clearly 
comprehend that the agreement to arbitrate exists and binds the parties thereto." Commercial 
Factors Corp. v. Kurtzman Bros., 280 P.2d 146, 147-48 (Cal. Dist. Ct. App. 
1955) (internal quotation marks omitted). Thus, California contract law measures assent by an 
objective standard that takes into account both what the offeree said, wrote, or 
did and the transactional context in which the offeree verbalized or acted.
 A.The Reasonably Prudent Offeree of Downloadable Software
 Defendants argue that plaintiffs must be held to a standard of reasonable prudence 
and that, because notice of the existence of SmartDownload license terms was on 
the next scrollable screen, plaintiffs were on "inquiry notice" of those terms.14 We 
disagree with the proposition that a reasonably prudent offeree in plaintiffs' position would 
necessarily have known or learned of the existence of the SmartDownload license agreement 
prior to acting, so that plaintiffs may be held to have assented to 
that agreement with constructive notice of its terms. See Cal. Civ. Code § 1589 
("A voluntary acceptance of the benefit of a transaction is equivalent to a 
consent to all the obligations arising from it, so far as the facts 
are known, or ought to be known, to the person accepting."). It is 
true that "[a] party cannot avoid the terms of a contract on the 
ground that he or she failed to read it before signing." Marin Storage 
& Trucking, 107 Cal. Rptr. 2d at 651. But courts are quick to 
add: "An exception to this general rule exists when the writing does not 
appear to be a contract and the terms are not called to the 
attention of the recipient. In such a case, no contract is formed with 
respect to the undisclosed term." Id.; cf. Cory v. Golden State Bank, 157 
Cal. Rptr. 538, 541 (Cal. Ct. App. 1979) ("[T]he provision in question is 
effectively hidden from the view of money order purchasers until after the transactions 
are completed. . . . Under these circumstances, it must be concluded that 
the Bank's money order purchasers are not chargeable with either actual or constructive 
notice of the service charge provision, and therefore cannot be deemed to have 
consented to the provision as part of their transaction with the Bank.").
[R]eceipt of a physical document containing contract terms or notice thereof is frequently 
deemed, in the world of paper transactions, a sufficient circumstance to place the 
offeree on inquiry notice of those terms. "Every person who has actual notice 
of circumstances sufficient to put a prudent man upon inquiry as to a 
particular fact, has constructive notice of the fact itself in all cases in 
which, by prosecuting such inquiry, he might have learned such fact." Cal. Civ. 
Code § 19. These principles apply equally to the emergent world of online product 
delivery, pop-up screens, hyperlinked pages, clickwrap licensing, scrollable documents, and urgent admonitions to 
"Download Now!". What plaintiffs saw when they were being invited by defendants to 
download this fast, free plug-in called SmartDownload was a screen containing praise for 
the product and, at the very bottom of the screen, a "Download" button. 
Defendants argue that under the principles set forth in the cases cited above, 
a "fair and prudent person using ordinary care" would have been on inquiry 
notice of SmartDownload's license terms. Shacket, 651 F. Supp. at 690.
We are not persuaded that a reasonably prudent offeree in these circumstances would 
have known of the existence of license terms. Plaintiffs were responding to an 
offer that did not carry an immediately visible notice of the existence of 
license terms or require unambiguous manifestation of assent to those terms. Thus, plaintiffs' 
"apparent manifestation of . . . consent" was to terms "contained in a 
document whose contractual nature [was] not obvious." Windsor Mills, 101 Cal. Rptr. at 
351. Moreover, the fact that, given the position of the scroll bar on 
their computer screens, plaintiffs may have been aware that an unexplored portion of 
the Netscape webpage remained below the download button does not mean that they 
reasonably should have concluded that this portion contained a notice of license terms. 
In their deposition testimony, plaintiffs variously stated that they used the scroll bar 
"[o]nly if there is something that I feel I need to see that 
is on-that is off the page," or that the elevated position of the 
scroll bar suggested the presence of "mere[] formalities, standard lower banner links" or 
"that the page is bigger than what I can see." Plaintiffs testified, and 
defendants did not refute, that plaintiffs were in fact unaware that defendants intended 
to attach license terms to the use of SmartDownload.
We conclude that in circumstances such as these, where consumers are urged to 
download free software at the immediate click of a button, a reference to 
the existence of license terms on a submerged screen is not sufficient to 
place consumers on inquiry or constructive notice of those terms.15 The SmartDownload webpage 
screen was "printed in such a manner that it tended to conceal the 
fact that it was an express acceptance of [Netscape's] rules and regulations." Larrus, 
266 P.2d at 147. Internet users may have, as defendants put it, "as 
much time as they need[]" to scroll through multiple screens on a webpage, 
but there is no reason to assume that viewers will scroll down to 
subsequent screens simply because screens are there. When products are "free" and users 
are invited to download them in the absence of reasonably conspicuous notice that 
they are about to bind themselves to contract terms, the transactional circumstances cannot 
be fully analogized to those in the paper world of arm's-length bargaining. In 
the next two sections, we discuss case law and other legal authorities that 
have addressed the circumstances of computer sales, software licensing, and online transacting. Those 
authorities tend strongly to support our conclusion that plaintiffs did not manifest assent 
to SmartDownload's license terms.
For the foregoing reasons, we affirm the district court's denial of defendants' motion 
to compel arbitration and to stay court proceedings.
GNU GENERAL PUBLIC LICENSE
Version 2, June 1991
Copyright (C) 1989, 1991 Free Software Foundation, Inc.  
51 Franklin St, Fifth Floor, Boston, MA  02110-1301, USA
Everyone is permitted to copy and distribute verbatim copies
of this license document, but changing it is not allowed.
  The licenses for most software are designed to take away your
freedom to share and change it.  By contrast, the GNU General Public
License is intended to guarantee your freedom to share and change free
software--to make sure the software is free for all its users.  This
General Public License applies to most of the Free Software
Foundation's software and to any other program whose authors commit to
using it.  (Some other Free Software Foundation software is covered by
the GNU Library General Public License instead.)  You can apply it to
your programs, too.
  When we speak of free software, we are referring to freedom, not
price.  Our General Public Licenses are designed to make sure that you
have the freedom to distribute copies of free software (and charge for
this service if you wish), that you receive source code or can get it
if you want it, that you can change the software or use pieces of it
in new free programs; and that you know you can do these things.
  To protect your rights, we need to make restrictions that forbid
anyone to deny you these rights or to ask you to surrender the rights.
These restrictions translate to certain responsibilities for you if you
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  For example, if you distribute copies of such a program, whether
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  We protect your rights with two steps: (1) copyright the software, and
(2) offer you this license which gives you legal permission to copy,
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  Also, for each author's protection and ours, we want to make certain
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  Finally, any free program is threatened constantly by software
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  The precise terms and conditions for copying, distribution and
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0.
 This License applies to any program or other work which contains
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Activities other than copying, distribution and modification are not
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Whether that is true depends on what the Program does.
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 You may copy and distribute verbatim copies of the Program's
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You may charge a fee for the physical act of transferring a copy, and
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These requirements apply to the modified work as a whole.  If
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interest in the program `Gnomovision'
(which makes passes at compilers) written 
by James Hacker.
signature of Ty Coon, 1 April 1989
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