As reported on Valleywag and picked up by Slashdot, Sony BMG has been testing an alternative to copyright takedowns of unauthorized music videos on YouTube: inserting a link to the band’s official page instead.

An eagle-eyed Valleywag tipster with a taste for Modest Mouse spotted an interesting new feature on YouTube. Uploads of music videos from the band by non-official sources now carry a link reading “Contains content from Sony BMG,” which leads users to the official Modest Mouse page on the site.

Commenter Mr. E discovers that the “claim” link is added automatically, by Google’s YouTube Video ID Tool, when a matching video is spotted on upload. Emphasis added:

Dear YouTube Member:

Sony/BMG has claimed some or all visual content in your video Float On. This claim was made as part of the YouTube Content Identification program.

Your video is still live because Sony/BMG has authorized the use of this content on YouTube. As long as Sony/BMG has a claim on your video, they will receive public statistics about your video, such as number of views. Viewers may also see advertising on your video’s page.

Sony/BMG claimed this content as a part of the YouTube Content Identification program. YouTube allows partners to review YouTube videos for content to which they own the rights. Partners may use our automated video / audio matching system to identify their content, or they may manually review videos.

Sincerely,
The YouTube Content Identification Team

This sounds like a promising development, a less intrusive means of copyright policing than the flat DMCA takedown. Might Sony be recognizing that fan appreciation is a good thing, to be nurtured into compensation rather than squelched with takedowns? As of Thursday morning, the Modest Mouse channel has been viewed 77,808 times, and this particular “Float On” video, with associated Sony ads, more than one million times. I can only hope the more nuanced approach succeeds without becoming too intrusive to the viewers or the host site.

Posting here has been light lately because I’ve been rehearsing for my first opera production in a while, as part of the chorus for Puccini’s Turandot with the Lowell House Opera. Now’s the time to see how it all comes together, as tonight is opening night. Most of the singers are far more talented than I!

Performances are March 5 (black tie opening), 7, 8, 9, 11, 12, 14 and 15, 2008, at 8:30 p.m. Join us!

For its 70th annual production, and in celebration of the 150th year since Puccini’s birth, the LOWELL HOUSE OPERA presents TURANDOT, a lyric drama in three acts, with music composed by Giacomo Puccini and libretto by Giuseppe Adami and Renato Simoni. Sung in Italian with English supertitles.

I just got the latest issue of Craft Magazine, which, along with fun projects like “Hand-Sewn Free-Range Monsters,” contains my column on Craft and Copyright. I make the case that crafters should seek balanced copyright, since they find themselves on both sides of the aisle:

Your artistic works are copyrighted upon creation, as soon as they’re “fixed in a tangible medium of expression.” If you do nothing further, the law forbids others from copying that goes beyond fair use. Readers can’t take the patten and detailed descriptions you’ve posted and copy them verbatim, but can they make and sell the craft described? That depends on the copyright in the crafted object: a richly patterned sweater’s surface design could be copyright-protected, but its shape would not. Further, if you’ve published a pattern, readers probably get an implied license at least to make the craft from it. That means too, that when you’re on the other side, using someone else’s patterns, you’re free to take uncopyrightable methods and “useful articles,” but limited in taking full-blown expression.

Part two of “Crafting Laws” will follow in the next issue.